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Events Archive - B2B Marketing
WEBBe a Part of Our Next Event. Our conferences and awards are where the B2B marketing industry comes together to make invaluable connections, be inspired by B2B pioneers and game changers, and ensure they are at the top of their game. We would love to see you at our next event. To find out more how you can become involved, complete this form and ...
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WEBDiscover real-world Account Based Marketing (ABM) and Demand Generation insights to help drive your B2B success. Explore our expert-led resources and best practices for targeting high-value accounts, and mastering lead generation and nurturing.
LinkedIn report reveals most overused profile buzzwords
WEBLinkedIn revealed the last week in January is often the time when most UK members update their profiles. The top 10 2016 buzzwords for marketing profiles are: Creative. Strategic. Motivated. Passionate. Track record. Enthusiastic.
Adobe to acquire Workfront
WEBAdobe has announced it has agreed to acquire work management platform Workfront, for $1.5 billion, subject to customary purchase price adjustments.The transaction is expected to close during the first quarter of Adobe’s 2021 fiscal year. Until the transaction closes, Adobe and Workfront will continue to run independently.
Why Promotions are so Important and Why You Should Run Them …
WEBThe most important purpose that a promotion serves is that it sets a business apart from its competitors. No business will ever need to run any promotions if there wasn’t any competition. You have to stay ahead of your competitors in order for customers to keep doing business with you. If there is a company that sells similar products or ...
B2B agency Point To Point acquired by its leadership team
WEBThe Cleveland-based advertising agency Point To Point has been acquired by its leadership team. Three people from Point To Point’s leadership team have bought the advertising agency, including VP of creative Jake Kellogg, VP of operations Michele Lucas and client services leader Megan Kacvinsky. Founder Mark Goren was looking for a buyer for ...
6 Reasons You Need Awards - B2B Marketing
WEBBuild Company Brand. “Branding” encompasses everything from company morale to reputation to customer expectations. Awards increase your chances of creating and maintaining a positive brand image. Awards also give prospective clients insight into the trustworthiness of your brand — they give you name recognition before you’re well-known.
Top 7 B2B inclusion and diversity campaigns and initiatives
WEBB2B Marketing. Top 7 B2B inclusion and diversity campaigns and initiatives. 1. Inclusion starts with I, by Accenture. At Ignite USA, Accenture’s Joe Taiano showed an inspiring video campaign called #InclusionStartsWithI, which featured a group of Accenture employees sharing stigmas and stereotypes that they face in the workplace.
Pulse rebrands to Transmission
WEBMarketing agency Pulse has announced it will rebrand to Transmission as part of a global expansion into the US and APJ. Transmission was launched as a separate agency to Pulse in January but now Transmission, Pulse, and other sister agency Pace will all work under the same brand name.The new agency mantra will be ‘Customer Obsessed, Unified …