NBA TV ratings are shaped by different factors as consumers digest content in new era. The league and its TV partners need to ...

The NBA Finals viewership figures haven't been great despite the Indiana Pacers and Oklahoma City Thunder playing spectacular ...

Amid criticism for the look and feel of the NBA Finals, commissioner Adam Silver has simply said "we'll look at it." ...

The Oklahoma City Thunder tied up the championship series 2-2 on Friday after handing the Indiana Pacers a 111-104 Game 3 ...

On Thursday, the Pacers and the Thunder put on a thrilling show in Game 1 of the NBA Finals. Indiana, the comeback kids of ...

It’s not the first time and won’t be the last time that TV ratings accompany a discussion of this season’s NBA Finals between Indiana and Oklahoma City. The small-market matchup has ...

Shai Gilgeous-Alexander and Tyrese Haliburton still give NBA Finals star potential, and despite small local markets, good ...