Amazon is seeking steep discounts from suppliers and setting tough terms to protect its margins, as the technology giant works to limit the damage from US President Donald Trump’s tariffs.

The planned pullback, which hasn't been previously reported, is a way for sellers to protect profit margins amid the U.S.-China trade war triggered by steep tariffs placed by U.S. President Donald Trump on Chinese goods,

Amazon ‘s Prime Day is losing its luster among a critical group: sellers. Some third-party merchants who previously sold China-made goods during Amazon’s premiere July shopping event are sitting it out this year or reducing the amount of discounted merchandise they offer.

Amazon is currently offering the 2025 MacBook Air 13-inch with the brand-new M4 chip and 256GB storage for $899 which is a full $100 less than its standard $999 price. This is the cheapest price ever for this model (released six weeks ago) and it’s driving consumers crazy: The MacBook Air M4 is the current best-selling laptop on Amazon,

You can score Apple's new MacBook Air models at new lows with this Amazon deal, but these savings won't stick around for long.

Amazon has been offering a string of great discounts over the past day, introducing low prices on AirPods 4 and AirPods Pro 2, 11th generation