Blue Origin's giant New Glenn rocket blasted off from Florida early Thursday morning on its first mission to space, an inaugural step into Earth's orbit for Jeff Bezos' space company as it aims to rival SpaceX in the satellite launch business.

Blue Origin will try, try again to launch its heavy-lift New Glenn rocket to orbit for the first time — if the Florida weather cooperates.

Founded 25 years ago by Bezos, Blue Origin has been launching paying passengers to the edge of space since 2021, including himself. The short hops from Texas use smaller rockets named after the first American in space, Alan Shepard. New Glenn, which honors John Glenn, is five times taller.