Ford is slashing both the monthly and annual cost of its hands-free driver assistance feature, BlueCruise, for new and existing owners in response to

Ford Motor Co. has slashed the cost of its BlueCruise hands-free highway driving subscription and added a new one-time purchase option.

As you're well aware, there's an obvious correlation between price and demand. Although the Ford Motor Company doesn't mention demand even once in the attached press release, Dearborn's favorite son highlights lower annual and monthly plan pricing for BlueCruise in the US market.

There’s some fine print at the bottom of the announcement, though. Ford guarantees BlueCruise service will “be active for a minimum of seven years” with the one-time purchase. That seemed a rather odd way of putting it, so we asked Ford for further clarification.

Ford has slashed prices on its BlueCruise hands-free highway driving system, making it more accessible than ever.

Ford on Tuesday reduced the price of its BlueCruise driver assistance technology which provides drivers of certain vehicles the liberty to drive hands-free.

Since Ford first launched its hands-free BlueCruise driver assistance system, it's only ever offered it as a subscription service for cars with the required hardware pre-installed — but now, the Blue Oval is changing its tune by introducing a one-time purchase option for select 2025 model year vehicles.

Ford announced that it’s lowering the cost of annual and monthly plans for all U.S. customers with Ford BlueCruise-equipped vehicles.

Ford has rolled out new and more affordable BlueCruise subscriptions and purchase plans. Customers can spend $2,495 to get BlueCruise for a minimum of seven years. The automaker will also offer monthly and annual subscriptions for $49.