Amidst rising tensions over US tariffs, major American brands in India face boycott calls, fueled by social media campaigns and nationalist sentiments. Corporate leaders are urging citizens to prioritize local products and develop indigenous alternatives to global tech platforms.

Boycott of foreign brands in India amid U.S. tariffs, Modi supporters protest, urging support for local products.

In an executive order, Trump says "I find that the Government of India is currently directly or indirectly importing Russian Federation oil" and due to those purchases, imports of Indian goods into the United States "shall be subject to an additional ... rate of duty of 25%."