January 1, 2025, marked the official arrival of Generation Beta. They will live and work in a radically different world. Why should we care today and what must we do?

According to one new survey, the youngest generation will drive a truncated workweek, heightened flexibility, and more when they enter the workforce.

Generation Beta includes those born between 2025 and 2039, primarily the children of younger millennials and older Gen Zs.

Additionally, many Gen Beta members will likely live into the 22nd century. Babies born in 2025 will be 76 years old when the year 2101 comes around. Here's what to know about Generation Beta and those that came before. Members of Gen Beta will be born between 2025 and 2039, according to McCrindle.

Gen Beta is thought to include individuals born between 2025 and 2039, according to McCrindle, a research organization founded by social analyst and demographer Mark McCrindle — who is widely credited with coining the name for Gen Alpha.

As artificial intelligence and extended reality reshape our world, a remarkable new cohort is entering the stage. Generation

Remi was born to Tze-Ling Huang and Liam Walsh in Comboyne, New South Wales, two weeks earlier than expected. She marks the beginning of the Beta generation, who will be born between 2025 and 2039.

It may seem odd that we started naming generations so late in the alphabet—ie, Gen X, Gen Y, Gen Z—but at any rate, we've already circled back to the beginning with Generation Alpha, the current cohort of kids born between 2010 and 2024.