Louis Vuitton will be title sponsor of Formula One's season-opening Australian Grand Prix in Melbourne in March, the sport announced on Thursday. The LVMH brand will have prominent trackside signage at the March 16 race,

Luxury is hitting the fast lane in a major way. Louis Vuitton, the iconic fashion house beloved for its monogrammed masterpieces, just announced a groundbreaking 10-year partnership with Formula 1®, marking one of the most significant fashion-meets-motorsport collaborations in recent history.

The French fashion house has inked a 10-year partnership with the racing juggernaut Formula 1, becoming an official partner of the motorsport and the Title Partner of the Formula 1 Louis Vuitton Australian Grand Prix 2025.

Luxury fashion house Louis Vuitton has joined Formula One as global partner and the title partner of the 2025 season opener Australian Grand Prix, F1 said in a statement on Thursday. This year's race in Melbourne on March 16 will be officially named Louis Vuitton Australian Grand Prix.

One of the most recognisable luxury brands in the world, the famous French fashion house will be the title partner of this year’s Australian GP at Albert Park.

The elite worlds of luxury and motorsport have just gotten closer, as Louis Vuitton announced a 10-year partnership with Formula 1.

Louis Vuitton and Formula One have signed an enprecedented deal with the luxury Maison signing on for the Australian Grand Prix.

French brand Louis Vuitton partners with Australian GP , signing 10-year global partnership deal starting this year - Anadolu Ajansı

Following the news that LVMH has joined Formula 1® as a Global Partner for ten years from 2025, the sport welcomes Louis Vuitton as an Official Partner of Formula 1, bringing together two of the world’s most recognisable brands,

This comes as part of an overall, wider tie-up between F1 and LVMH, which was announced in early October and runs through 2034. Louis Vuitton has also become an official F1 partne