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How Prime won over the NASCAR world and raised the bar for future broadcasts
Prime's debut NASCAR broadcasts — the Cup Series' first with a streaming service — were well received by the sport's fans and ...
Prime Video’s NASCAR viewership averages 2.16 million as younger fans tune in
Prime Video averaged 2.16 million viewers for its five NASCAR Cup Series races this season. This marks the first year the ...
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Dale Jr. Proven Right as Prime Shocks NASCAR Garage
I see a ton of fans on our social media begging for more post-race,” Dale Earnhardt Jr. The post Dale Jr. Proven Right as ...
NASCAR Through the Gears: The other Chase wins. Junior sits in. Prime ends as TNT begins
Will NASCAR's playoffs finally get 16 winners? Maybe. Is Dale Earnhardt Jr. just a warm body? Will grandpa watch again since ...
Prime wanted a fresh twist for its first NASCAR broadcasts. Enter the ‘Burn Bar’
Amazon wanted a way to change how fans experience NASCAR broadcasts. Enter the "Burn Bar," an AI-generated tool to visualize ...
How Prime Video’s ‘Burn Bar’ is changing the way we watch NASCAR
NASCAR fans have grown accustomed to seeing speed, throttle and braking on broadcasts for years. There has been one ...
Denny Hamlin Watches NASCAR At Home And Likes What He Sees On Prime
From driver to viewer, Denny Hamlin saw firsthand how Amazon Prime’s streaming coverage is changing NASCAR broadcasts—and ...
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NASCAR insiders react to Prime Video broadcast stretch coming to an end: ‘Feel bad for TNT’
Prime Video’s time broadcasting NASCAR this season has come to an end to the disappointment of many fans. The streaming giant ...