As it turns out, more than just Americans were curious to check out live football games and a Beyoncé peformance on Netflix. The streamer’s big “NFL Christmas Gameday Live” stunt drew a broadcast network-level audience in the U.

Netflix says it had a big audience for its live NFL games on Christmas Day, with Nielsen ratings designating them “the most-streamed NFL games in US history.” The Kansas City Chiefs and the Pittsburgh Steelers notched a 24.

The NFL will embark on a new Christmas Day tradition starting this year. Christmas Day games have been played in the past throughout the NFL, but only on special occasions.  That changes Wednesday, as the league will play Christmas Day games in the middle of the week for the first time.