Early Sunday morning, when Arturo Ibarra turned on his bakery’s oven, he made the sign of the cross to bless it. He did it again when he readied the first dough of the day for hundreds of orders of the traditional Rosca de Reyes or Three Kings Bread.

Three Kings Day or Día De Reyes is a Christian Catholic feast Day often associated with a special kind of bread called 'Rosca'

Jan. 6 marks the celebration of Epiphany, otherwise known as Three Kings' Day. It's a Christian holiday that honors the three wise men’s visit to the baby Jesus.

H-E-B celebrated the Feast of the Epiphany by offering Rosca de Reyes and blessings, honoring the tradition of Three Kings Day.

Here’s how Three Kings Day, or Epiphany, is celebrated in different religions and a quick breakdown of the origins of the holiday.

On Monday, millions across the globe are celebrating Three Kings Day, also known as “Día de los Reyes,” the Epiphany, Old Christmas and Little Christmas…but what exactly does the holiday consist of? The holiday,

In Mexico, that day is known as Día de Los Reyes and is celebrated on January 6th. Just like Three Kings' Day, Día de Los Reyes is meant to honor the Three Wise Men or Magi who came to bring baby Jesus gifts after his birth.