All part of the brand’s desire to “transform screens into adaptive, intelligent companions that simplify and enrich every day living,” apparently.

Samsung Vision AI is a new suite of smartphone-like intelligence features for the full lineup of Samsung smart TVs.

The AI can pull up the names of actors in TV shows, crank up the brightness, and even dim the lights when you fall asleep

Samsung's new TV lineup will have several features focused on accessibility. Live Translation will instantly translate closed captions on live broadcasts in up to seven languages, and Voice Removal with Audio Subtitles will use AI to analyze subtitles, isolate voices, and adjust reading speed.

Samsung’s Vision AI technology empowers smart TVs, smart home appliances, smart monitors and other devices with advanced AI features.