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On3 on MSN23h

Tennessee-adidas deal: Candace Parker reacts to Vols’ decision to leave Nike

As Candace Parker embarked on her legendary WNBA career following her time at Tennessee, she signed an endorsement deal with ...

Fans React: Tennessee Volunteers ending Nike deal, returning to Adidas

The Tennessee Volunteers will switch from Nike back to Adidas after roughly a decade-long partnership. We wanted to know what ...

Tennessee athletics switching to Adidas from Nike in 2026

Tennessee athletics will switch from Nike to Adidas in 2026 as its official apparel supplier. UT made the official announcement on Aug. 13.
Times News22h

SMITH: Tennessee’s new deal with Adidas ultimately makes most sense

The grumblings from around Knoxville for the past couple of months became official on Wednesday afternoon when Tennessee ...

Tennessee Vols switching back to Adidas after it sunsets its apparel deal with Nike

With Tennessee's agreement set to expire with Nike in 2026, the Vols will switch back to Adidas as the school's apparel ...

What to know about Tennessee's deal with Adidas as Danny White, Vols leave Nike

Tennessee and Adidas agreed to a 10-year apparel contract that starts in July 2026 as AD Danny White and the Vols ditched Nike for a new deal.
Sports Business Journal5h

Univ. of Tennessee inks landmark NIL-powered Adidas deal

Univ. of Tennessee athletics will switch from Nike to Adidas in 2026 as its official apparel supplier in a blockbuster ...