The electric-car company led by Elon Musk no longer has the market to itself. Investors are focusing on autonomous driving and other new technologies.

Tesla has recorded its first drop in annual sales for a decade after Elon Musk’s support for Donald Trump provoked a backlash from Left-wing motorists. The US car giant delivered 495,570 electric vehicles (EVs) in the final three months of 2024,

Tesla reported its first decline in annual deliveries on Thursday, as the automaker handed over fewer-than-expected electric vehicles in the fourth quarter and incentives failed to boost demand for its aging line-up of models.

Sales for 2024 fell short of 2023 numbers due to sluggish first half of year and despite increase in global sales increase in Q4.

Tesla delivered fewer cars last year than it did in 2023, marking its first year-to-year drop and signaling that the company is struggling to reach new buyers. That means Tesla’s Cybertruck, which is the company’s first true new model since 2020,

A surge of promotional deals in the fourth quarter failed to stimulate sales enough to top the prior-year results.

Tesla's annual deliveries fell for the first time in 2024 despite the electric automaker handing over a record number of units in the fourth quarter, indicating tepid demand for its aging line-up of models.

Tesla Inc.’s annual vehicle sales dropped for the first time in more than a decade despite a year-end push that sent deliveries to a record in the fourth quarter.