Michelob Ultra, the beer that likes to strike alliances with sports and athletes, will use Super Bowl LIX to get back into its game. An advertising appearance during Fox’s February 9 broadcast of the Big Game will help the brand kick off a year of sports sponsorships that will likely include the Ryder Cup,

"I guess I live under a rock," the actor, 69, deadpanned to USA TODAY on the set of a new Super Bowl commercial for Michelob ULTRA that he and his "Beetlejuice, Beetlejuice" castmate Catherine O'Hara star in. "When this was proposed to me I said, 'What the hell's pickleball? Really?' I didn't know. And it's fabulous."