Mirai, a company specializing in technology to boost hotels’ direct sales, announces that Sarai, its AI assistant and ...

Priceline is promising "one of the most advanced AI booking experiences in travel" with the rollout of its fully agentic AI-powered travel assistant, Penny. Running on Priceline's proprietary AI stack ...

If you have ever tried to book a hotel online and found yourself unsettled by the AI chatbot trying to help you, science has your back. New study from Texas A&M College of Agriculture and Life ...

The latest version of Penny, Priceline's AI-powered travel assistant, enables users to book trips without leaving their conversation, thanks to agentic AI functionality. "The next generation of Penny ...

Discover how Oracle's new AI-powered OPERA Cloud Assistant is revolutionizing hotel operations, streamlining processes, and enhancing guest experiences in the hospitality industry.

Macy is a writer on the AI Team. She covers how AI is changing daily life and how to make the most of it. This includes writing about consumer AI products and their real-world impact, from ...

Accor's AI strategy spans discovery, distribution, loyalty, and operations, but its boldest bet is the one focused on people. The company believes automating the invisible half of hotel work is what ...

Google is now showing directly hotel booking links directly inside the AI-generated responses within AI Mode. This can lead to sending hotels direct traffic in the AI response, which seems like a win ...

Booking Holdings maintains a dominant position in online travel, supported by global inventory, loyalty, and direct app engagement. AI-driven disruption fears have weighed on BKNG’s valuation, yet AI ...