App install ads are the key mobile ad type. One mobile game maker is even spending $100 million in app install ads through Opera Mediaworks this year, a larger figure than any brand marketer. Further, ...

The steady stream of updates to Facebook’s advertising platform continues with changes to the Ads Manager Reports and the Mobile App Install Ads tools. Advertising and digital marketing are ...

Bing Ads has introduced app install ads in a pilot program for all US advertisers. App install ads are ads which encourage searchers to install apps on their mobile devices. The ad format, which is ...

App install ads are hot, but what if the apps they advertise are not? Palo Alto, Calif.-based startup Voxel hopes to add an additional dimension to app-install ads via a feature that lets users click ...

“We’ve entered a new era of advertising, where mobile is a critical component to successful campaigns,” Sean Galligan, vice president and industry lead for entertainment at Yahoo, told Marketing Dive.

Google will now suggest those keywords to developers and advertisers, so they can purchase mobile app install ads that arise when someone uses those terms in YouTube or Search.

App-install ads are where the mobile cash is – at least for now – and Yahoo is starting to capitalize. The company said Tuesday that it’s making app-install ads available through Gemini, Yahoo’s ...