Fewer than one-third of U.S. consumers are influenced by social media when making a purchase decision. That was an eye-opening statistic from a new consumer survey conduct among 1,512 U.S. online ...

As a marketer, I can tell you that logical fallacies are used in advertising all the time. You find them in a variety of messages that bombard you daily. As a matter of fact, you’re probably so used ...

3. Ad Hominem. When you attack a person rather than their assertions, you are committing an ad hominem fallacy. It should be noted, however, that personal attacks aren't necessarily ad hominem ...

The study of logical and rhetorical fallacies dates back to the ancient Greeks, but for all that studying, we’re still overrun by them—and for understandable reasons. Most fallacies derive from valid ...

The biggest lie those who create and spread misinformation perpetrate is that they want you to think for yourself. They warn their target audience not to be “sheep” and not to let themselves be told ...

It’s important for us to identify and understand logical fallacies so we can avoid being manipulated. Click through this gallery to see which fallacies are the most common.