A 2024 industry audit reveals that 54% of celebrity endorsements fail to yield a positive return due to poor alignment; however, the top 10% of global brands are seeing a 4x multiplier on their media ...

GetHookd has announced enhancements to its AI-powered ad research platform, giving ecommerce brands and marketers expanded access to high-converting Facebook ad examples.

Marketing shouldn’t mean throwing the kitchen sink against the wall to see what sticks. An effective marketing strategy is based on intensive research into your audience and existing marketing efforts ...