Real-time bidding has changed the face of online advertising, but there’s still confusion around what it actually is. Here’s a primer, in plain English: Everyone’s talking about real-time bidding.

The Belgian Court of Appeal ruled today that the Transparency and Consent Framework (TCF) currently used as the foundation for most online advertising is illegal in the EU. This decision upholds the ...

Marketing Profs this week wrote an article that says that real-time bidding is ushering in the eara of "lean" marketing for dispaly advertising. What exactly is "lean" marketing, though? According to ...

The delegation is composed of many leading brands in China, such as Tingyi Holding Corporation, China Life Insurance Company Limited, Coo8 and Red banana. Advertisers have showed great passion about ...