What's in a name? If it's embossed on the sidewall of a tire, a lot. The best tire brands work hard to preserve their decades ...

The word "brand" is tossed around the industry like a well-worn wrench. Imagine how many times that word is spoken, either directly or indirectly, during the course of a day at a tire and automotive ...

What's in a name? When it come to tires, everything. The May 6, 2024, edition of Tire Business is devoted to tire brands. We break down exactly who owns each tire brand and how you can contact its ...

Picking the right tires for your car or truck can be a tricky task, not least because there are so many different tire models on the market to choose from, hailing from a diverse range of brands.

A good set of tires is very important on just about any car. Michelin and Yokohama are two notable manufacturers in the world ...

The social media manager of Fort Wayne, Ind.-based Evans Toyota (@evanstoyota) decided to ask the dealership’s mechanics what their preferred brand was. And they had opinions. The first mechanic picks ...

There are tons of tire options on the market today, and while both Pirelli and Michelin are great high-end options, only one ...