Amazon Ads, the company’s demand-side ad tech business, hosts its annual industry show, called unBoxed, in Nashville this week. The event can be boiled down to one word: simplicity. Some version of ...

Amazon advertising operates within its own closed ecosystem, making ad delivery very different from other platforms. If you come from a Google or Bing background, you may be surprised to learn why ...

The campaign debuted during the IPL and spans TV, CTV, digital video, and large-scale OOH activations to position Amazon Now ...

Amazon's new agentic AI tool in Creative Studio lets advertisers quickly turn product insights into polished, multi-format ad campaigns. Amazon Ads has introduced an agentic AI tool in Creative Studio ...

Maybelline New York and Amazon Ads launched a personalised lipstick shopping campaign using a Lipstick Finder and virtual try ...

Amazon audiences will be trending on Netflix soon. On Wednesday, Amazon Ads announced that, starting next quarter, US media buyers will be able to tap Amazon Audiences for targeting when they run ...

Paid search is often the highest-leverage ecommerce growth channel, delivering strong conversion rates and efficient spend when structured effectively. Google Shopping and Amazon Ads capture ...

STATEN ISLAND, N.Y. — Pete Davidson is teaming up with Amazon for a new ad campaign promoting the launch of Alexa+, the company’s next-generation AI assistant. In the first spot, titled “Pete Davidson ...

Amazon’s advertising platform is undergoing major changes in 2026, with AI-driven targeting, new ad formats, and smarter attribution models reshaping campaign strategies. Updates include enhanced view ...

Amazon is remaking the center of its ads business. What began as sponsored product placements tied closely to its retail marketplace has grown into a full-scale media network spanning streaming TV, ...

Amazon posted uneven Q4 financial results, but advertising remained a bright spot for the e-commerce giant. Revenue derived from ad sales rose 22% year over year to $21.3 billion for the quarter that ...

The Amazon Ads MCP Server, based on the open-standard Model Context Protocol (MCP), is moving into open beta. Paula Despins, vice president of ads measurement at Amazon Ads, made the announcement at ...