I'm not an overly sentimental person. I understand items have a time and a place, but when it's time for them to hit the road, I don't usually feel too broken up about it. So that means, there's not a ...

Wake up Millennial women, it's our time. The original American Girl dolls are all coming back to stores in a new launch, the brand tells Glamour exclusively. Yes, I mean every single historical ...

If you’re anything like me and you’ve been diving back into your childhood obsessions, you will be just as thrilled to hear that American Girl is bringing back several of the dolls you grew up with ...

American Girl fans, get ready to take a trip down memory lane. The beloved brand is relaunching eight of its original Historical Characters dolls in honor of its 40th anniversary this year. The ...

Mattel’s American Girl doll brand is celebrating its 40th anniversary by bringing back its Historical Characters line of 18-inch dolls. Mattel announced on Tuesday that the dolls in the American Girl ...

The American Girl brand has posted five consecutive quarters of sales growth, but sales have fallen from their peak in the mid-2010s. The brand’s stabilization comes as parent company Mattel faces ...

The Making of American Girl explores 40 years of the iconic dolls, their stories, and the lasting impact they’ve had on ...