Twitter faces scrutiny, yet there are unique opportunities to revamp its image, user relations and outdated analytics system. Will this strategic shift succeed? With Elon Musk’s Twitter features ...

In the age of Twitter, everyone has a public voice. Managing and monitoring one’s voice, popularity and personal “brand” have become commonplace, and social networks are offering more sophisticated ...

Google and Yahoo aren't the only search engines moving to capitalize on real-time search. TwitVid.com on Monday unveiled real-time video search and video analytics, along with virtual gifting. The ...

Data analytics are constantly evolving and becoming ever more relevant in today's marketing. In my own experience helping companies across industries refine their digital marketing, I have seen how ...