Armitron, the watch company with the tech-leaning name, only introduced its first smartwatch this year, surprising for a company that joined the digital time-keeping age almost fifty years ago.

If you’re in the market for an affordable smartwatch capable of tracking your workouts and rest, there’s a good chance you’ve ...

Google is slowly winding down the Fitbit brand, leaving a huge opportunity for others to step in and own the cheap smartwatch market.

We’ve added the Armitron Connect Quantum to the competition. We’re testing Whoop’s new step count tracking and will update this guide with our findings. Wrist-worn fitness trackers that can ...

Along with coveted cleansers, serums, moisturizers, and more, the best skincare brands offer many effective treatments that make creating customized routines a no-brainer. With so many routine ...

However, as someone who spent the majority of my career working in brand marketing, I quickly discovered the power and necessity of positive PR on the growth and positive trajectory of products ...

Many of today’s consumers—especially younger generations—are actively seeking brands that align with eco-friendly values. For companies, this shift represents both a challenge and an ...

Technically, Armitron has been in the wearables game since 1975, though you’d be forgiven not knowing of the brand until today. Headquartered in Little Neck, New York, the brand has been pumping ...