Read the original article on Purewow. Is it really possible to lay my edges without feeling like I’ve applied superglue to my hair? About a decade ago, I didn’t think so. One bad experience with ...

Hey everyone! In this video, I'll be sharing my go-to routine for straightening naturally curly hair using all Aveda products. Watch as I take you through each step, showcasing top picks like the ...

Get ready to let your texture inspire you! You already know that Aveda can help define your waves, curls, coils, and natural texture with powerful products made just for you—but they are taking it up ...

We may earn commission from links on this page, but we only recommend products we love. Promise. Look, I absolutely love my hair texture. But as anyone with 4c hair knows well, it takes a ton of blood ...

An exhibit display for Blaine-based Aveda at a beauty show in Long Beach, California. Parent Estee Lauder has typically relied on stylists and salons to distribute its products, but it's thinking more ...