A new Axe body spray commercial is asking consumers to "find their magic," but there's plenty of magic in the commercial itself. Dumping the machismo vibe that dominated earlier Axe commercials, the ...

According to the New York Times, the campaign is by the London office of Bartle Bogle Hegarty and commercials are scheduled to run in the US on Jan. 29. The first teaser commercial (below) has already ...

AXE Body Spray has had a surprising amount of marketing success with making a variety of fictional women lust after its musky scent — but apparently, those women are not the only demographic within ...

“One of our songs, ‘Gentle Sea Beast,’ is being used in a South American Axe body-spray commercial,” says keyboardist Matt Liebowitz, one half of karate-rock duo Ninja Love. Currently airing in ...

Safety Harbor, Florida - A Safety Harbor mother is outraged over an AXE body spray commercial that shows a professional skateboarder jumping over a golf cart without a helmet. Marcy Tilmann's son, Ian ...

While most Axe Body Spray commercials are basically advertising aerosol roofies, check out this actually mature, well-written and pretty funny ad from Axe—starring Keifer Sutherland! (I feel the same ...

The New York Times reports that Axe, after years of telling teenage boys that they can turn women into sex-crazed sluts by dousing themselves in body spray, is now releasing a scent for women. Axe ...

Probably if I had watched the commercials first, I would never have undertaken this whole stupid experiment. Axe commercials? Awful. They are the media equivalent of the fragrance itself. I mean, ...

With its notes of high school locker room and hints of hair gel, Axe body spray is becoming a man. When the pungent perfume debuted in the US 18 years ago, legions of teen boys bought the spritz with ...