It’s a distinctly Gen Z approach to social media. Videos from Staples Baddie (whose real name is Kaeden) feature ASMR, heavy slang, and an authenticity that has viewers hooked. Comments on Kaeden’s ...

Once known as the go-to office supplies retailer and the ultimate back-to-school shopping destination, Staples is now capturing a fresh wave of attention thanks to one of its employees, known as ...

Two months ago, Kaeden Rowland was just a print specialist at a Staples in upstate New York: bored at work, looking for subjects for her TikTok account and wondering how to inform the masses about the ...

Nine months ago, Kaeden Rowland started a new job as a print specialist at her local Staples store in upstate New York. These days, however, at least online, the 22-year-old has a new title: the ...