Anyone can be a Barbie girl when Austin becomes a (temporary) Barbie World. This week, Austin is hosting the National Barbie ...

The U.S. Postal Service's latest collection of stamps are both pretty and don a new, never-before-seen shade: Barbie Pink.

Barbie fans can visit the doll collectors convention through Saturday and shop limited-edition merchandise or the public doll ...

Instead of accessories, this Barbie comes with a collection of fun games that--for once--aren't sold separately.

Meet all the Barbies and Kens coming to the big screen in Greta Gerwig's big pink adventure, out July 21. It's a Barbie world and we're all living in it! As the release of Greta Gerwig's Barbie draws ...

The newest Barbie Signature doll is here, and this year, Mattel chose to honor actress, singer and philanthropist Miley Cyrus with her own miniature lookalike. The doll wears a faux-leather two-piece ...

Miley Cyrus stunned in a strapless leather midi dress to promote the release of her new Barbie doll in a viral promo video.

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I've said it before, and I will repeat it. To learn more about marketing, look at what Mattel has been doing for decades. The El Segundo-based company is a genuine Toy Empire and only second to The ...

Mattel has honored Miley Cyrus with a Barbie Signature doll inspired by her "Golden Burning Sun" look, marking another ...