Mattel, the 73-year-old toy company that owns brands like Barbie, Hot Wheels, Fisher-Price, and Thomas & Friends, announced this week that it is launching a new division, Mattel Films, focused on ...
Barbie is the superhero the beleaguered toy industry needs right now. The blockbuster hit featuring Margot Robbie as Mattel’s iconic doll has also been a smashing success for rival toymakers that sell ...
Barbie is asked what she truly wants out of life. Image via Warner Bros. Barbie's existential crisis and struggle with the purpose of life and living as a woman in a patriarchal society are major ...
These interviews took place prior to the SAG-AFTRA strike. When was the last time you played with a Barbie? Your instinct may be to laugh this off. Barbies are for kids after all. But Margot Robbie, ...
With the Oscar-nominated ‘Barbie,’ Mattel has arrived in Hollywood. What’s next for the toy company?
Before the “Barbie” movie was released, the Barbie brand already had a 99% rate of global brand awareness, selling more than 100 dolls every single minute, according to Mattel. For the past two years, ...
Mattel and Sports Illustrated are teaming up this year to put Barbie on the cover of a limited number of SI's Swimsuit edition. And that sexualization of a little girl's play doll fits into a strange ...
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