"Hearst Magazines and Yahoo may earn commission or revenue on some items through these links." Behr's 2024 Color of the Year, Cracked Pepper (PPU18-1), has arrived! Staying on theme with last year's ...

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A warm shade of white is the Behr Paint Company’s 2023 Color of the Year. The 75-year-old company unveiled its trendy paint color – Blank Canvas – on Wednesday, Sept. 14. Behr said it thinks Blank ...

"It's not your grandma's red," Erika Woelfel, Vice President of Color and Creative Services tells PEOPLE. "It's reinvented and reimagined for 2025" Emily Strohm is a Senior Editor at PEOPLE. She has ...

It’s a gimmick. Yet I always fall for it. Every year at this time, paint companies announce their (cue the drumroll) Color of the Year, or COTY, as insiders call it. They roll out the paint color they ...

If you're ready to say goodbye to dreary greige of yesteryear, get ready to fall in love with Behr's 2026 Color of the Year (COTY): Hidden Gem N430-6A. Described as a "smoky jade," this moody ...

In a year when we all need to breathe deeply, Breezeway, Behr’s color of the year, is a tranquil, soothing pale green hue. Soft and amenable to a vast range of color pairings, the peaceful shade ...