Kerala-based brand Bhima Jewellery has launched a campaign called ‘Pure as Love’ with a new TVC. The ad film marks a departure from traditional wedding narratives of a bride shopping with her parents, ...

The campaign is the inclusive social messaging we need in our ads more than ever. MUMBAI: What is it like to be trapped in a body that you feel does not belong to you? To have your own inner and outer ...

Bhima Jewellery has rolled out a TVC titled 'pure as love' that has been conceptualised by Animal. The film shows the journey of a trans-woman and the normalcy around it. The ad film is not just about ...

At a time when Indian advertising and the society at large are barely scratching the surface when it comes to breaking stereotypes around transgender community, an advertisement from the 96-year-old ...

An advertisement by a jewellery brand has sparked a buzz on the Internet for all the right reasons. For its latest campaign, titled 'Pure as love', Kerala-based Bhima Jewellers chose to capture and ...

Bhima Jewellery’s ‘Pure as Love’ campaign with transgender student and model Meera Singhania is the latest in a small but growing number of Indian advertisements featuring trans people. Vicks India, ...

An advertisement for traditional Indian jewellery starring a transgender model is winning hearts in India. The one-minute-40-second video charts the story of transition of a trans woman - an awkward ...

An advertisement for traditional Indian jewellery starring a transgender model is winning hearts in India. The one-minute-40-second video charts the story of transition of a trans woman - an awkward ...