The Bic pen company has apologized after a recent Facebook ad caused widespread outrage. The ad paid tribute to South African women on National Women's Day. But, many saw the message as sexist. It ...
Bic South Africa celebrated the country’s National Women’s Day on August 9 with an ad featuring what many are calling a sexist message. According to Mashable, the pen company's South Africa Facebook ...
‘Look like a girl, act like a lady, think like a man, work like a boss,’ was the sentiment issued on Sunday by Bic Pen’s South African Twitter account for #WomensDay. Unsurprisingly, the company faced ...
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Bic South Africa Sexist National Women's Day Ad? Pen Maker Slammed On Social Media For Advertisement
Pen manufacturer Bic has sparked outrage on social media after posting a controversial advertisement intended to celebrate South Africa’s National Women’s Day, the Guardian reported Tuesday. “Look ...
Recently, Bic Pens approached Ellen DeGeneres with an endorsement deal: they wanted her to be the face of Bic's new Pens for Her, a duo of pastel-hued ballpoints made "for a woman's hand." Ellen was ...
Pen company Bic has been criticised for what some have described as a sexist advert posted on its social media websites to mark Women's Day. The post, which was shared on Bic South Africa's Facebook ...
BIC for Her, a line of ballpoint pens marketed to girls, is more expensive than pens with similar product specs. Sexist? You decide. Here are three ads from BIC's campaign.
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