Slow approvals, disconnected systems, and growing team burnout are limiting how quickly large enterprises can act in real ...

New research shows AI boosted content speed, but slow approvals and burnout keep marketing teams from seizing cultural ...

PALM SPRINGS — DSW Designer Shoe Warehouse Chief Marketing Officer Sarah Crockett has been keeping an eye on the flurry of brand refreshes and rebrands in the recent past for lessons about what works ...

You don't need to be chronically online to have your social media feeds overtaken by TV's Heated Rivalry. My 21-year-old ...

As customers fragment, general market marketing is capping growth. Here’s why trust and relevance now determine which brands ...

Marketing budgets are tightening as people brace for economic uncertainty, and CMOs and marketing teams are being asked to do more with less. As a CMO, I’m always focused on ways our marketers can ...

Influencer marketing can be an effective way to boost brand awareness and sales. Learn how to convince influencers to market your products the right way.

Direct-response engagement costs, especially in the Google/Meta duopoly, have risen to a point of near-unsustainability for many performance marketers. Whether it’s Google’s CPCs increasing 10% year ...

Brand Vantage is an outsourcing company based in Bangalore with a singular focus: to provide back-end and fulfillment ...

When brand is treated as a long-term asset and led with conviction, belief becomes a competitive advantage, and results ...

Social media drove more purchases than ever on US retail sites in November and December, according to a new report from Adobe.