Now, AI has disrupted the whole process. Today, brand consultants feed AI vast datasets, social listening signals, customer ...

See the design process of a capsule collection, from moodboards to final product. Follow along to gain insights into fashion ...

Sahil Gandhi, brand strategist and co-founder of Blushush, a London-based Webflow agency, crafts SMEs and businesses into impactful brands. Ask someone about their brand, and they’ll likely point to a ...

See how we reveal our top secrets in bringing our clients a higher ROI and brand success. CityRx’s rapid growth showed us how impactful branding can be when trust is designed with intention — ...

The Fast Company Executive Board is a private, fee-based network of influential leaders, experts, executives, and entrepreneurs who share their insights with our audience. BY Goran Paun Imagine your ...

Learn key strategies for creating a brand that leaves a lasting impression. Discover how consistency, differentiation, and creativity contribute to brand success.

GE HealthCare and Interbrand unveiled the spinoff’s long-awaited brand strategy Monday morning. The $35 billion unit, which is GE’s first public spinoff and has been trading on the Nasdaq since ...

Branding refers to the process of creating and establishing a distinctive identity for a product, service, company or individual. It involves shaping the perceptions and associations that people have ...

As sustainability has become increasingly urgent in higher-level executive discussions, store design teams have had to face a new creative reality: that they need to integrate sustainability into ...

Ocean Spray Cranberries Inc. has refreshed its brand identity for the first time in more than two decades as it looks to highlight a "wildly uncommon" approach to culture, creative and connecting with ...