CBS's new daytime soap campaign parodies 'Afternoon Delight' while reminding viewers they can watch soaps anytime.
Beyond the Gates’ continues reshaping daytime television, now they've announced a landmark crossover with ‘The Young and the ...
As May sweeps begin, CBS soaps The Young and the Restless and The Bold and the Beautiful lead in ratings despite year-over-year demo declines, while new entrant Beyond the Gates faces steeper losses.
On this day in 1956, CBS changed the landscape of daytime by premiering not one but two 30-minute soap operas. As the World Turns and The Edge of Night debuted on April 2, 1956, taking soaps from 15 ...
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