As a rule, manufacturers have been blissfully unconcerned with some of the finer points of CRM functionality and processes — but not because they have been indifferent to their customers’ needs.

New Research Data: Survey of 200+ manufacturing leaders reveals teams juggle 5+ systems per customer issue. Mission Control Approach: Leaders are unifying fragmented systems into one workspace for ...

Manufacturing is one of the world’s largest and most established sectors. Worldwide manufacturing revenue grew by 4 percent in 2022 and reached $44.5 trillion, more than two times the U.S. gross ...

Salesforce.com Inc. sells its flagship customer relationship management platform in a variety of flavors. Some versions are geared toward enterprises, others cater to smaller businesses and a handful ...

SugarCRM is focused on platform capabilities and an AI approach that differentiates its value for manufacturers. Its challenge is to amplify that story to reach those prospects. SugarCRM’s tagline ...

You know that feeling when you show up to a customer meeting and realize you forgot to check if they're still upset about that delayed shipment three months ago? Or when you confidently pitch a ...

Improving sales management, tightening contacts with dealers and keeping better track of service parts are a few of the business functions that customer relationship management (CRM) software ...

Find the 7 best CRM software for startups in 2026. Compare top affordable, scalable platforms for lead tracking, sales ...

ERP manages a company’s internal operations while CRM integrates all of the organization’s interactions with external clients, whether consumers or other businesses. The two technologies connect in ...