California is often cited as one of the top tourism destinations in the country, with a wide variety of attractions from Disneyland to the deep blue waters of Lake Tahoe and everything in-between. The ...

Baja California recorded more than 72 million border crossings in 2025, including 68 million through official state checkpoints, according to the state’s tourism secretary. Miguel Ángel Badiola ...

Governor Gavin Newsom and Visit California CEO Caroline Beteta just broke the news that California still retains the largest market share of tourism in the entire United States. According to new data ...

California's reputation as an ideal tourism spot was dinged during the pandemic. The state is trying to remind travelers that it's still a fun destination. Visit California is reintroducing itself ...

California’s tourism economy generated $150.4 billion in spending last year, surpassing the record $144.9 billion spent in 2019, according to a new study from Visit California. The “Economic Impact of ...

4/18/25 (LAPost.com) — California officials announced a new international tourism campaign to reverse declining visitation from Canada, highlighting the state’s attractions and welcoming atmosphere in ...

After having a robust 2024 from tourism earnings, California is already seeing a decline in the number of tourists this year, especially those from overseas, according to a new report released Monday.

Add Yahoo as a preferred source to see more of our stories on Google. Tourists visit the flower fields in Carlsbad in April. The flowers are in bloom for about six to eight weeks each year, from early ...

As the U.S. and the world face growing economic challenges, Visit California has unveiled a new forecast from Tourism Economics predicting a nearly 1 percent drop in statewide visitation in 2025, ...

The transition comes as Visit California prepares to hand leadership to Julie Coker, who was named the organization's next ...