In this post from Karen M. Wenning of Suttle-Straus Inc., Wenning highlights how cause marketing can bring in more business. Cause marketing has been on an upward trend for the past decade as ...

In a time where the immediacy of social media can be leveraged to call out a brand in a matter of seconds, marketers need to back up their cause communications with authentic actions. Research by ...

Charities are always in need of and grateful for corporate donations for their philanthropic causes. These gifts are often strategic donations without any expectation of a commercial gain and are not ...

Consumers today are more than cost-conscious. They're also socially conscious: Fully 80% of them say companies should do their part to improve the planet. To appeal to these consumers, brands can't ...

Network for Good and Zoetica today released a new eGuide to help corporations improve their online social good campaigns. Cause Marketing Through Social Media: 5 Steps to Successful Online Campaigns ...

In an effort to combine an uptick in sales with good will, retailers are jumping on the bandwagon with cause-related marketing. Although the term “cause-related marketing” has been in existence for ...

Cause marketing builds an extra level of brand loyalty by giving customers an extra reason to support your business. When you communicate to customers about the ways that your business contributes to ...

Donations still form a significant part of the money a business uses to fund a cause. However, because of the amount of money that people donate to causes, they usually expect some form of ...

Cause Marketing—marketing strategies that promote a social cause rather than a product—can be powerful when 1) the cause is relevant for the brand and 2) when the cause has meaning for the brand’s ...

Sheila Rondeau Steinmark, CEO at MOGxp, an industry leader with 25+ years of experience developing and executing marketing strategies. To continue reading this ...

Consumers today are more than cost-conscious. They're also socially conscious: Fully 80% of them say companies should do their part to improve the planet. To appeal to these consumers, brands can't ...

Cause Marketing—marketing strategies that promote a social cause rather than a product—can be powerful when 1) the cause is relevant for the brand and 2) when the cause has meaning for the brand’s ...