Chingo Bling reinvents himself, and Latino hip-hop, with a rasquache self-parody shtick Who is Chingo Bling? Nuevo Tamalero, indie-rap superstar, Trinity University dropout DJ Biz, or Pedro Herrera?

Sometime in the year 2000, Pedro Herrera III would take the stage for the first time under his rap name—Chingo Bling. He had no clue whether or not he would be received well by people or if they would ...

Chingo Bling has been called many names — some self-imposed — throughout his career as Houston's pre-eminent comic rapper. Ghetto vaquero. Tamale kingpin. Versace mariachi. Those monikers, like Chingo ...