Search results are constantly shifting and evolving. On average, an ad’s lifespan is about two weeks. During this period, it performs effectively in Google’s advertising system. However, once it loses ...

New Jersey Supreme Court declines to declare purchasing a keyword search in the name of a competing lawyer a violation of ethics rules. Lawyers who engage in this type of promotion will have to ...

In a highly competitive environment, it’s essential that your landing pages do their job. How can you make sure your landing pages are doing more to draw in potential clients than your competitors?

Here's how a competitor entity analysis can help you pinpoint content opportunities and build topical authority to stay ahead of competitors. Entity competitor analysis is the key to unlocking higher ...

MANHATTAN (CN) — Warby Parker, a well-known glasses and contact lens retailer, did not infringe a competitor’s trademark through keyword search advertising that brought consumers to its online ...

The difference between wasted clicks and profitable intent often comes down to selective negatives and disciplined bidding.

A court has ruled that a lawsuit over a company purchasing a rival's trademark as a search keyword should go to trial, in what could be the first case to scrutinize the trademark infringement ...

If we talk about website optimization, keyword research is an essential part for both PPC marketing and search engine optimization success. The internet is choke full of articles by search marketing ...

Search is the primary way people find products on Amazon, so being indexed and ranked for as many relevant keywords as possible is crucial to your success as a seller. However, hasty keyword research ...