Many forces can affect consumer behavior, yet recently I can’t think of one greater than the pandemic. This reality, coupled with timing and opportunity, allowed many industries to thrive ...

How to Predict Consumer Behavior. Predicting consumer behavior is a core responsibility for most marketers. Market research can help reveal consumer intentions, but penetrating the veil that ...

Consumer behavior—or how people buy and use goods and services—is a rich field of psychological research, particularly for companies trying to sell products to as many potential customers as ...

Consumer behavior—or how people buy and use goods and services—is a rich field of psychological research, particularly for companies trying to sell products to as many potential customers as ...

Ann Kronrod is a marketing researcher with extensive background in linguistics. Her research interests span a wide variety of subjects that can be categorized as marketing communication, consumer ...

Role of Perception in Consumer Behavior. The perceptions consumers have of a business and its products or service have a dramatic effect on buying behavior. That's why businesses spend so much ...

Understanding consumer behavior is elemental to brand and business strategy, and 2023 will be a whopper of a year for those challenged with fathoming the consumer mind. Unlike previous years, 2023 ...

Revolutionary products succeed when they deliver value to their users. The fact that a product creates a behavior shift is not enough. It must create value to overcome the initial skepticism.

A Canadian evolutionary economist and marketing professor is scheduled to give a free lecture on consumer behavior and evolution at the University of Alabama on Thursday.