LIVONIA, Mich.--(BUSINESS WIRE)--Valassis, a Vericast business and the leader in marketing technology and consumer engagement, today announces that for the second consecutive year the Valassis ...
NEW YORK, June 15, 2017 -- Tapad, the leader in cross-device marketing technology, is partnering with Sojern, travel's direct demand engine, to provide marketers with an even stronger understanding of ...
Explore three takeaways from Finding Balance on the Marketing Tightrope, the first in the Marketing at the Leading Edge series that was held on January 24th. “Consumer journeys are not new,” said ...
Forbes contributors publish independent expert analyses and insights. I teach growth leaders how to grow revenues, profits and firm value. The faculty of the Revenue Enablement Institute profiles the ...
Paul Wright, Head of Uber Advertising UK and Ireland, Uber, sits down with ExchangeWire to talk about the constantly evolving customer attention journey, and how brands can stand out amongst the ...
Industries including healthcare continue to adapt to the increasingly powerful voice of the consumer, according to Venkat Inumella, MBA, associate partner at McKinsey, who discussed this trend toward ...