Most users are already aware of the risks presented by cookies, the small data files that browsers save on our computers to remember things like login details, or Website preferences. Although ...

In Tuesday’s column about Google’s foray into alt-cookies, we touched on the idea that a seemingly simple goal—to prohibit any tech or advertising company from tracking your activities across websites ...

Mozilla beefed up Firefox’s already impressive arsenal of privacy-preserving tech on Tuesday with the addition of a new tool in its flagship browser: Total Cookie Protection. As the name suggests, the ...

Not everything will change as third-party cookies fade, but digital marketers are scrambling to solve for an uncertain future. Brands focusing on building and managing first-party data solutions will ...

Breakthroughs, discoveries, and DIY tips sent every weekday. Terms of Service and Privacy Policy. Dive into your web browser’s settings and you’ll see references ...

In today’s privacy-aware world, customers can spot performative compliance a mile away. While some companies view cookie ...