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For integrators, a business plan with four to six strategic bets across the functional areas strike an appropriate balance.

9. Make the plan, and hit the plan. Leaders need to work with their teams to create business plans and hold the entire organization accountable for achieving them.

Herzlinger, Regina E., Ben Creo, Lee Kaplan, and Brian L. Walker. "Note on Creating Business Plans for Innovative Health Care Ventures." Harvard Business School Background Note 325-026, August 2024.