Financial advisors striving to grow their practice face a range of challenges. One of the most important is crafting an effective value proposition that will set an advisor apart from the competition.

Too often, companies mistake an employee value proposition for a marketing exercise. In practice, it is far more operational.

It’s hardly surprising that marketers know, love and live by value propositions. After all, creating and disseminating value propositions is one of marketing’s most important activities. Of course, a ...

Members of the Case Western Reserve University community are invited to a CWRU Entrepreneurship Skills Lab Series workshop on “Creating Value with the Value Proposition Matrix” with Andrea Navratil, ...

In a tight and competitive global market, one of the keys to winning customer loyalty is designing long-lasting and functional products that will add more value to a client's daily lifestyle. Your ...

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In these difficult times, we’ve made a number of our coronavirus articles free for all readers. To get all of HBR’s content delivered to your inbox, sign up for the Daily Alert newsletter. A Greek ...

From national research conducted among 180 boutique financial planning practices, we know that seven out of 10 advisers believe that a well-articulated value proposition is the most critical aspect of ...