By fusing behavioral data, real-time analytics and generative AI, the industry is entering a new era: attention hacking at scale.

These trends reflect profound shifts in how consumers behave, how platforms operate, and how marketers integrate strategy and ...

Saatchi & Saatchi won the creative mandate for Aviva after a competitive pitch, while Tuborg appointed Lowe Lintas for its ...

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Are you intrigued by the world of video production and creation within advertising and digital media? The content development industry has rapidly evolved over the past two decades, fundamentally ...

Dynamic creative advertising technology is becoming more personalized. Forrester ranked Jivox, RevJet, Thunder, Clinch and Celtra as “leaders” in its first-ever Creative Advertising Technology wave, ...

When it comes to digital marketing, it sometimes feels like everything’s been done before. Browse YouTube or scroll through TikTok on any given day, and you’re likely to see the same formats over and ...

Nickisha Matthews, chief executive officer of 904 Business Solutions, the Florida-based executive consultancy, has announced the successful opening of her new creative digital marketing agency, ...

CEO, Founder and Manager at Hot Dog Marketing helping businesses prepare for their next phase of growth with comprehensive marketing. For anyone who may be in charge of email marketing, digital ...

Ahold Delhaize USA will launch Edge, a new retail media platform, on Jan. 5, marking a shift in how the company manages ...

Now that a recession is looming in America and most of the world, firms large and small are bracing for some lean years after a couple of fat years following the pandemic lockdowns. People are ...

Nigeria’s creative digital industries are growing rapidly, driven by a blend of cultural vibrancy and advanced technology. Creative professionals are using digital tools to tell authentic stories, ...