Hiroshi Nittono receives funding from The Japan Society for the Promotion of Science (JSPS). This study was supported by JSPS KAKENHI No. 23330217. However, why cute things attract us and how they ...

A fluffy, doe-eyed kitten adorned with a rainbow and a unicorn horn may, at first glance, stir up images of childishness or innocence. However, this cute creature is more powerful than it may first ...

“I don’t think it’s to appear to be healthy, it’s purely a style statement,” Tokyo-based French fashion designer Julien David said of activewear’s rise in the country. “The biggest shift in Kawaii is ...

If you’re familiar with Japanese culture, you know that kawaii is the cultural celebration of all things cute and adorable. The bright, sweet, and innocent kawaii aesthetic has taken over in recent ...

Forbes contributors publish independent expert analyses and insights. Mark Travers writes about the world of psychology. In 1943, ethologist Konrad Lorenz proposed the concept of “Kindchenschema” or ...

KimoKawaii is Conroe’s only anime convention — and it’s anything but ordinary. Blending “creepy” and “cute,” the annual event celebrates anime, cosplay, and Japanese pop culture with a fashion show, ...

You have reached your maximum number of saved items. Remove items from your saved list to add more. I have a theory I bore people with at dinner parties called the "Googly Eye Effect". It ...

It’s no secret that Japan is seriously into cuteness. Accordingly, in most situations, deeming something kawaii, or cute, is seen as high praise. This is especially true when it comes to women.

Providing an in-depth overview of all things kawaii (cute), this book traces the cute aesthetic from its inception in the 1970s as a schoolgirl trend to its position as a leading cultural norm, and ...

It’s no secret that Japan is seriously into cuteness. Accordingly, in most situations, deeming something kawaii, or cute, is seen as high praise. This is especially true when it comes to women.