Volvo chief designer Peter Horbury saw the inside of his own concept car for the first time at the Geneva Motor Show last month. In the past, Horbury would have had his hands all over one of his ...

Stylists at Mazda Motor Corp. are renowned for their faith in old-school clay modeling when it comes to creating the brand's curvaceous Kodo car designs. But to perfect the voluptuous bends and molten ...

In an era of computer-aided design and 3-D printing, one traditional craft remains in automakers’ design studios: full-size clay models. For 80 years, clay modelers have used their hands and tools to ...

At the heart of our project, "Innovative Claywork," lies a pioneering vision that marries age-old craftsmanship with cutting-edge technology. We are on a mission to redefine the boundaries of ...

Auburn Hills — In an era of computer-aided design and 3-D printing, one traditional craft remains in automakers' design studios: full-size clay models. For 80 years, clay modelers have used their ...

Claymaking is an ancient art form, but now technology is changing the ways artists interact with the medium. The Clay Studio’s new Digital Fabrication Studio opened last year in time for its 50th ...

For almost 100 years, car companies have been using clay models in the design process of automobile development, but with all the technology available to them now, why do they still employ the ...

“My favorite part of the new A7? It’s the rear end, but I also like the belt line,” Audi design boss Marc Lichte told us with the smile of a proud parent as he examined a life-sized clay model of the ...

Volvo chief designer Peter Horbury saw the inside of his own concept car for the first time at the Geneva Motor Show last month. IN THE PAST, Horbury would have had his hands all over one of his ...

AUBURN HILLS, Mich. — In an era of computer-aided design and 3-D printing, one traditional craft remains in automakers' design studios: Full-size clay models. For 80 years, clay modelers have used ...