As its innovative new formula launches into market, we look back at the story behind the number one men's fragrance in the world Being able to claim the title of world's best-selling men's fragrance ...

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FLAGSTAFF, Ariz. (AP) — Dior has produced a fragrance called Sauvage since the mid-1960s and used Johnny Depp in recent years to promote it. But a new advertising campaign that paired them with Native ...

A source close to the deal confirms details of Depp's new pact with LVMH's leading fragrance, one that he's fronted since its launch in 2015. By Chris Gardner Johnny Depp and Dior Sauvage are ...

PARIS — In the ever more competitive fragrance industry jungle, Dior Sauvage men’s scent ranks first among all fragrances — masculine and feminine combined — 10 years after its launch. It is the only ...

One day after Dior teased a clip of its latest Sauvage fragrance campaign featuring a Native American dancer, igniting intense backlash for cultural appropriation, it pulled its campaign video from ...

Dior pulls Johnny Depp’s filmed-in-Utah ‘Sauvage’ ad after complaints of Native American appropriation A commercial for Christian Dior’s men’s fragrance, for which actor Johnny Depp shot scenes in ...

Coyote seemed to be up to his old tricks in Pioneertown on Thursday evening. The trickster of Southwestern mythology conjured up gusts of wind and a drop in temperatures that threatened to scuttle ...

LOS ANGELES (AP) — A new ad for a Dior men’s fragrance called Sauvage sparked outrage Friday for its use of Native American culture and symbols. The French luxury goods company posted a trailer Friday ...